USATF extends partnership with Toyota

INDIANAPOLIS – Toyota will remain the “Mobility Partner of USA Track & Field” as the two extend their partnership, USATF and Toyota announced today.
 
“Toyota has been an active and valuable partner the past two years and we’re excited to extend our relationships to impact more athletes,” said USATF CEO Max Siegel. “Innovation and ingenuity will lead the way into the next quad so continuing this relationship means Team USATF will reap the benefits for years to come.”
 
Toyota remains the title sponsor of the Toyota USATF Outdoor Championships and will add presenting sponsor status to USATF’s newest entertainment endeavor: “Protect the Podium presented by Toyota.” “Protect the Podium” is a USATF original social game show launching in 2021. Additionally, the highly successful USATF Running Circuit (USARC) now will be presented by Toyota, as well as any corresponding virtual races.
 
Toyota will continue to sponsor the annual Humanitarian Award, which this year was given to athlete and activist Gwen Berry.
 
Toyota reaffirms its commitment to the Olympic and Paralympic Movements by extending contracts with seven summer National Governing Body (NGB) partners: USA Skateboarding; USA Surfing; USA Swimming (including U.S. Masters Swimming); USA Track & Field; USA Triathlon; and the National Wheelchair Basketball Association.
 
“USATF has been a key partner for the past two years, and we look forward to continuing to work together to support their athletes, members, and the Olympic and Paralympic Movement,” said Toyota Olympic and Paralympic Marketing Group Manager Dedra DeLilli. “In the next two years, we are thrilled to enrich our partnership even more – from an increased presence at the grassroots level, to continued support of the Olympic Trials.”
 
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world's oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States.  For more information on USATF, visit www.usatf.org.
 
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands plus our 1,800 dealerships. 
 
Toyota has created a tremendous value chain and directly employs more than 47,000 in North America. The company has contributed world-class design, engineering, and assembly of more than 40 million cars and trucks at our 14 manufacturing plants, 15 including our joint venture in Alabama that begins production in 2021.
 
Through its Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.