Nationally renowned sports and entertainment executive Max Siegel became the fourth CEO of USA Track & Field on May 1, 2012. Since that time, he has led USATF to financial growth and programmatic evolution that are unprecedented in the Olympic family. Siegel has generated over $500M in revenue, expanded the USATF annual budget, successfully bid for the U.S. to host the 2021 IAAF World Outdoor Championships, and secured a historic contract with Nike. Under Siegel’s leadership and direction, USATF’s increased investment in sport science programs and prize money and the athlete revenue distribution plan have been the hallmarks of elite athlete funding and support. His achievements at USATF further complement Siegel’s more than 25-year track record of financial growth and competitive success in sports and entertainment. He previously served as President of Global Operations at Dale Earnhardt Inc., where he sold tens of millions of dollars in sponsorship; and as Senior Vice President at Sony/BMG and as President of Zomba Gospel, Tommy Boy Gospel, and Verity Records, where he led one of the most profitable divisions in the Sony BMG system. As the owner of Rev Racing since 2010, Siegel has led NASCAR’s Drive for Diversity (D4D) program to bring more multicultural and female talent to the sport, advancing it from a fledging effort into a competitive juggernaut on the racetrack. Siegel formerly served on the boards of USA Track & Field and the USA Swimming Foundation. Currently, he is a member of the board of directors of the Ross Initiative in Sports for Equality (RISE), as well as the Board of Trustees at Martin University and Brebeuf Jesuit High School in Indianapolis. He is an accomplished author of three books and film producer. The first African-American to graduate with honors from Notre Dame Law School, Siegel is a native of Indianapolis.