Partnership Focused on Recovery, Wellness, and Performance for Team USATF Athletes
INDIANAPOLIS, IN – USA Track & Field (USATF) today announced a new partnership with Saatva, naming the restorative luxury sleep brand the Official Mattress and Restorative Sleep Partner of USA Track & Field.
The partnership brings together two organizations committed to performance at the highest level, with a shared focus on recovery, wellness, and providing athletes with the tools and resources they need to perform at their best on and off the track.
As part of the agreement, Saatva will support Team USATF athletes through initiatives centered on sleep education, recovery, and overall wellness while also receiving brand integration across select USATF events and digital platforms.
“Recovery is an essential part of athletic performance, and quality sleep plays a critical role in helping athletes compete at the highest level,” said Max Siegel, CEO of USATF. “We are excited to welcome Saatva to the USATF family and partner with a brand that shares our commitment to excellence, recovery, and athlete well-being.”
Founded in 2010, Saatva has become one of the nation’s leading direct-to-consumer luxury mattress companies, known for handcrafted mattresses assembled in the USA with premium materials and delivered through its white-glove service model. The brand has also earned recognition from Runner’s World, which named Saatva the “Best Mattress for Alleviating Hip and Low Back Pain,” highlighting the company’s focus on recovery and restorative sleep for active individuals.
“Everyone focuses on the training, the miles, and the reps, but recovery is just as important,” said Bryce Deadmon, two-time U.S. Olympic gold medalist in the 4x400m relay. “Sleep is the reset button that allows me to show up stronger the next day. Partnering with Saatva is a natural fit because they understand that consistent performance starts with a great night’s rest.”
“At Saatva, we believe peak performance doesn’t begin at the starting line; it starts the night before,” said Ron Rudzin, Founder and CEO of Saatva. "Runners are deeply committed to optimizing every aspect of their routine, yet sleep remains one of the most underutilized recovery tools. Through our partnership with USA Track & Field, we are expanding the conversation around performance to include how athletes rest, restore, and sustain excellence at every level."
The partnership begins immediately and will extend across domestic USATF events, athlete storytelling initiatives, and fan engagement opportunities throughout the season, with a shared focus on elevating the role of restorative sleep and recovery in athletic performance.
About USA Track & Field
Based in Indianapolis, USA Track & Field® (USATF) is the National Governing Body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world's oldest organized sport, the most-watched events of Olympic broadcasts, the number one high school and junior high school participatory sport, and more than 30 million adult runners in the United States.
About Saatva
Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva's handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.
As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.
For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.